IMPACT OF BRAND HATE ON CONSUMER WELL-BEING FOR TECHNOLOGY PRODUCTS THROUGH THE LENS OF STIMULUS ORGANISM RESPONSE APPROACH

Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach

Consumer well-being is a micromarketing concept that emphasizes on contributions of marketing activities in social welfare.The major objective of the current study is to analyze the impact plush toy of self-incongruence on brand dissatisfaction, brand hate, and consumer well-being.This study has utilized the Self-incongruity Theory and the Stimulus

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Assessment of Flood Hazard Zonation Using Geographic Information System and Analytical Hierarchy Process: A Case Study of Tlawng River Watershed in Sairang, Mizoram, India

Flood occurs when the water inundates normally dry ground, which could happen in a variety of ways MICR Toner Cartridges like excessive rainfall, overflowing of embankments, dams, rivers, snowmelt, and other factors.Floods are one form of a natural hazard which are difficult to contain and control.A flood susceptibility mapping using Geographic Inf

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Isolation and Chemical Characterization of Chondroitin Sulfate from Cartilage By-Products of Blackmouth Catshark (Galeus melastomus)

Chondroitin sulfate (CS) is a glycosaminoglycan actively researched for pharmaceutical, nutraceutical and tissue engineering applications.CS extracted from marine animals displays different features from common terrestrial sources, resulting in distinct properties, such as anti-viral Lockers and anti-metastatic.Therefore, exploration of undescribed

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